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2002 Winners - Melbourne University Entrepreneurs' Challenge :: . plan . pitch . pursue.

2002 Winners



1st Place - mTECH

Product Description
mTECH is an innovation that provides turnkey, automated timber processing systems to mills worldwide. The mTECH system is based on key innovations that allow the timber to be rapidly dried and treated with environmentally sensitive resins to improve strength and durability.

Brief outline of initial concept:
The mTECH business model is designed to generate several complementary revenue streams with minimal capital investment. In the short term, a technology transfer fee is received for installation of the system. Medium to long-term revenues are received though the sale of proprietary consumables to users of the system.

How did winning the competition assist the development of your product?
The competition confirmed the opportunities that mTECH can deliver to the Australian wood products industry. It enabled a number of useful contacts to be made and equipped the CRC Wood Innovations with a proven business plan for the mTECH products.

Where is the product now?
The drying technology is about to be licensed to an Australian developer. The resin technology is undergoing technical development relating to proving the strength, durability and environmental benefits.

Where do you see the product in the next two years?
The drying technology should be proved in a commercial operation and sales will be commencing in Australia and overseas. Final technical development on the resin systems should be complete commercial development underway.

Primary Contact:
Lindal Bull, CRC for Wood Innovation



2nd Place - LEaDing Light

Description
LEaDing Light (LL) intends to be a provider of innovative light-based solutions for the specialised Cinematography industry. The highlight of the proposed product range is a controllable-colour lighting system (itself dubbed “LEaDing Light”) based on arrays of coloured Light Emitting Diodes (LED’s).

This product aims to revolutionize the Cinematography industry by delivering enhanced creative scope to Cinematographers, and leveraging inherent LED light advantages over incandescent lights in medium power applications.


Primary Contact:
Wai Ben Wong



3rd Place - Throne Media

Description
Throne Media aims to provide a new advertising stream building on the idea of bathroom poster advertising that already works successfully in pubs and clubs. Posters provide a static form of advertising media with pictures and words. Throne media intends to extend this form of advertising to video and sound.

Throne media will place LCD screens (similar to those found on laptops) on the doors of toilet cubicles and above urinals in high-class venues and facilities. Throne media will sell advertising time on those screens to companies whose products and services closely fit with the demographic of the patrons of those same facilities and venues.


Primary Contact:
Dave Nealon



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