Public lecture 5: Building A Marketing Orientation Into Your Entrepreneurial Plans
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Location :
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Melbourne Business School
200 Leicester St.
Carlton
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Venue : Coles Theatre
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Date : Monday 5th November
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Time : 6:30pm - 8:00pm
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Presenter : David Yip
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Click here to sign up for this workshop.
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Abstract
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One of the best known entrepreneurship text books, "New Venture Creation" by Timmons & Spinelli, outlines the following marketing-related sections which should be completed in a business plan:
Market Research and Analysis
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- Competition and Competitive Edges
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- Estimated Market Share and Sales
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- On-going Market Evaluation
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Marketing Plan :
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- Overall Marketing Strategy
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- Service and Warranty Policies
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- Advertising and Promotion
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The above sections will be easy to complete after attending the MUEC marketing workshop.
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Biography
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David Yip is the National Practice Manager of IBM. David has been invovled in setting up new business divisions at APC and then IBM.
David has been mentor and judge at MUEC during the last 8 years and has mentored MUEC 1st and 2nd winners of past years.
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